ITyX expands with UK subsidiary

One of Europe’s leading technology providers of self-learning software chooses Newcastle upon Tyne as its UK base

ITyX, a system integrator for digital service solutions, has just announced the opening of a new office in Newcastle upon Tyne. This is the latest step in the European expansion of the German intelligent response software provider.

Andreas Klug, managing director of ITyX said: “Thanks to the support of distribution and integration partners here in the UK, we have been gained great insight into this dynamic and very exciting market. We are now able to locally support service organisations looking for intelligent self-service.”

He added: “In our increasingly networked society, there is a huge growth potential for efficient, cost effective and customer friendly response management as more and more transactions are carried out online.”

ITyX’s MEDIATRIX product range is based on semantic computer linguistic and artificial intelligence. This powers its self-learning knowledge database, email response management and digital mailroom, which can be used by global clients in multiple languages. A universal interface means that MEDIATRIX products integrate easily with existing contact centre products.

ITyX is based in the Fabriam Centre in Cobalt Business Park, home to some of the North East’s largest contact centres, including GE Capital, Orange, Newcastle Building Society and Procter & Gamble.

For further media information, contact Manuela Wendler on tel 0191 280 4350, mobile 07855 777 073 or email Manuela Wendler.

About ITyX:
ITyX was founded in 1996 by graduates of the Computer Linguistic Faculty at the University of Koblenz. The result of various research projects are the base of the methods and applications for the MEDIATRIX software modules. They are used by large service organisations in Germany, the UK, Austria, Switzerland and Slovakia to support the automation of digital customer contact via email, web, SMS, letter and fax.

The ITyX Group today employs 65 members of staff, is owner led and one of the technology drivers in the digital service solution sector.

The MEDIATRIX product family incorporates the following modules:
•   Mediatrix ERMS (itelligent E-Mail-Response-Management)
•   Mediatrix SELF SERVICE (self-learning knowledge management module for inter- and intranet)
•   Mediatrix WEB SCOUT (live customer advice – video chat – for customer acquisition online)
•   Mediatrix MAILROOM (digital mailroom: classifies digitally incoming mail and extracts relevant data)

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